Legal

Privacy Policy

Last updated: 26 March 2026

This Privacy Policy explains how PAXA ("we", "us", "our") collects, uses, and protects your personal data when you visit paxapet.co.uk or purchase PAXA Solo. We are committed to handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, contact us at hello@paxapet.co.uk.

1. Who we are

PAXA is a digital product brand trading as paxapet.co.uk, based in the United Kingdom. For the purposes of UK GDPR, PAXA is the data controller for personal data collected via this website.

2. What data we collect

We may collect the following categories of personal data:

Contact information: name and email address when you sign up for our free lead magnet or email list
Purchase data: name, email address, and billing country when you purchase via Gumroad (processed by Gumroad, not stored by us directly)
Usage data: pages visited, time on site, browser type, and device information collected automatically via Google Analytics 4
Communications: any messages you send us via email

3. How we use your data

We use your personal data for the following purposes:

To deliver your purchase: fulfilling your order for PAXA Solo (legal basis: contract performance)
To send emails you requested: delivering the free 2-day guide and onboarding emails you opted in to (legal basis: consent)
To send marketing emails: occasional product updates and offers to subscribers (legal basis: consent — you may unsubscribe at any time)
To improve our website: analysing traffic and usage patterns via Google Analytics 4 (legal basis: legitimate interests)
To respond to enquiries: handling support requests sent to hello@paxapet.co.uk (legal basis: legitimate interests)

4. Third-party services

We use the following third-party services that may process your personal data:

Gumroad — payment processing and digital product delivery. Gumroad acts as the merchant of record for purchases. Their privacy policy is available at gumroad.com.
Klaviyo — email marketing platform. We store subscriber email addresses and send emails via Klaviyo. Their privacy policy is available at klaviyo.com.
Google Analytics 4 — website analytics. Google may process usage data on servers outside the UK. Their privacy policy is available at policies.google.com.
Netlify — website hosting. Netlify may log server access data. Their privacy policy is available at netlify.com.

5. Data retention

Email subscribers: retained until you unsubscribe or request deletion
Purchase records: retained for 7 years in accordance with UK tax and accounting obligations
Analytics data: retained for 14 months within Google Analytics
Support emails: retained for up to 2 years

6. Your rights under UK GDPR

You have the following rights regarding your personal data:

Right of access: request a copy of the personal data we hold about you
Right to rectification: request correction of inaccurate data
Right to erasure: request deletion of your personal data (subject to legal obligations)
Right to restrict processing: ask us to limit how we use your data
Right to data portability: receive your data in a structured, machine-readable format
Right to object: object to processing based on legitimate interests
Right to withdraw consent: withdraw consent at any time (this does not affect processing carried out before withdrawal)

To exercise any of these rights, contact us at hello@paxapet.co.uk. We will respond within 30 days.

7. Cookies

We use cookies for analytics and site functionality. For full details, see our Cookie Policy.

8. Data security

We take reasonable technical and organisational measures to protect your personal data. However, no transmission over the internet is completely secure. We use HTTPS across our website and rely on established third-party platforms with their own security practices.

9. International transfers

Some third-party services (including Google Analytics and Klaviyo) may transfer data outside the UK or EEA. Where this occurs, appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions).

10. Children's data

Our products and services are not directed at children under 16. We do not knowingly collect personal data from anyone under 16. If you believe we have done so inadvertently, please contact us immediately.

11. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Contact: hello@paxapet.co.uk